About us
Sound&Lite – Live production technology magazine is today the leading Italian magazine in the live entertainment technology sector.
First published in 1995 in response to the lack of a dedicated periodical for professionals in entertainment production, it rapidly gained a broad readership among this specialized audience and a reputation for its "on the road" perspective, topics, and language.
From its humble beginnings as a few pages, the magazine also grew quickly — this thanks to its enthusiastic readers and advertisers, the latter of whom had finally identified a precisely on-target medium of communication directly to professionals.
The quality and quantity of the journalism and the magazine itself have grown together with the reader base, as more and more experts began to collaborate and contribute material. Presently, Sound&Lite is a 144 page, high quality title that can list all of the industry leaders among its advertising partners.
CONTENTS
Sound&Lite offers a complete panorama of the technical issues, problems, and the solutions implemented for them in the various sectors of entertainment production.
Because of its roots, it is clearly more specialized in the live concert field, but ample space is also dedicated to coverage of broadcast, studio, and theater production, specialized installations, cinema and industry shows and events.
The magazine, however, remains open to any technology applied in the entertainment industry.
Fixed departments include Product and Business News, Company Profiles, Product Trials, Technical Essays and a number of regular, thematic technical columns.
PERIODICITY
Sound&Lite is published bimonthly, with issues in January, March May, July September and November.
CIRCULATION
Sound&Lite counts around 10,000 subscribers among industry professionals corresponding to the following categories:
| Field Specialists (Sound engineers, lighting designers, technicians, etc) | 2,722 |
| Sound/Lighting/Full Services | 1,522 |
| Promoters/Agents | 671 |
| Various Services (security, transport, Backliner) | 480 |
| Manufacturers/Distributors | 600 |
| Theaters/Theater Companies | 576 |
| Exhibition Centers/Venues | 84 |
| Recording Studios | 426 |
| Audio Production houses/record labels | 354 |
| Cinematographers/Production houses/studios | 171 |
| MI/Audio Retailers | 199 |
| Musicians and Music Schools | 162 |
| Various Companies in the Industry | 1,649 |
It should be specified that that subscriptions are in constant growth and that the above numbers exclude foreign subscribers and about 100 copies of each issue dispatched to companies outside of Italy (mostly in the UK) at their request.
GEOGRAPHIC DISTRIBUTION OF SUBSCRIBERS
Distribution of Sound&Lite in the Italian territory is divided geographically in the following proportions:
| Northern Italy | 50 % |
| Central Italy | 27 % |
| Southern Italy | 23 % |
Every Issue runs 10,000 copies
SUPPLEMENTAL
The ShowBook supplemental is published with the May issue.
ShowBook is an indexed listing of contacts in the Italian entertainment production industry with over 5,600 entries.
ATTACHMENTS
Attachments such as CDs, gadgets, catalogs and other promotional material can and have been added to Sound&Lite.
DELIVERY
Sound&Lite posts in the first days of the month of publication and arrives to subscribers within 10 days.
TRADE SHOWS
Sound&Lite participates with its own booth at all prominent Italian industry conventions and exhibitions such as SIB, MEET, and Show-way.
